green — Brand System

01 — Essence

What green stands for.

Four pillars hold the practice together. They shape how we present numbers, what we promise clients, and the tone of every page we publish.

— 01

Integrity

Every figure traced. Every opinion signed. We answer to the standard, not the client.

— 02

Craft

Accountants, auditors, and economic experts who pursue improvement as a habit, not a slogan.

— 03

Cadence

We answer in a timely manner — without trading speed for accuracy. Both, or neither.

— 04

Convergence

The pinwheel pointing inward: data, judgment, regulation, and outcome — meeting in one place.

02 — The Mark

Four arrows. One centre.

The pinwheel is built on a 4-axis symmetrical grid inside a circle. Each arrow points inward — consolidation, circularity, 360° coverage. The wordmark "green" sits beside it in Francy Regular.

On light#FFFFFF

On honeydew#E9FFF3

On guppie#0EE181

On eerie#171C17

Construction & clear space

Symbol drawn on a circular grid with vertical, horizontal, and 45° guides.
Clear space around the lockup equals the x-height of "green" on all four sides.
Minimum size for full lockup: 32 px height (digital), 12 mm (print).
Minimum size for symbol-only: 24 px (digital), 8 mm (print).
Always use the master SVG. Never trace, redraw, or rebuild the mark.

Don't stretch or distort.

Don't change the colors.

Don't add shadows or effects.

Don't rotate or tilt.

03 — Color

Three colors. No drift.

Guppie Green is the brand. Eerie Black is the voice. Honeydew is the room. Tap any token to copy.

Primary

Guppie Green

HEX#0EE181

RGB14 · 225 · 129

CMYK94 · 0 · 43 · 12

Pantone7479 C

Copy HEX

Voice

Eerie Black

HEX#171C17

RGB23 · 28 · 23

CMYK18 · 0 · 18 · 89

PantoneBlack 6 C

Copy HEX

Room

Honeydew

HEX#E9FFF3

RGB233 · 255 · 243

CMYK9 · 0 · 5 · 0

Pantone656 C

Copy HEX

Usage ratio

60% — Paper / Honeydew

28% — Eerie Black

12% — Guppie

Guppie Green is an accent — never a wash. Use it for one CTA, one number, one mark per screen.

04 — Typography

Francy in Latin. Ubuntu in Arabic.

One Latin display family, one Arabic body family. Both at Regular weight by default. Bold weights are used sparingly — for names, headlines, and KPI numbers.

Latin · Display & Body

Francy

Geometric sans-serif · Regular 400 · OpenType (OTF)

Don't trash
the future.

Display · 56

Bringing the numbers together.

H1 · 36

Forensic accounting, done in the open.

H2 · 24

Why we audit the way we do.

Body · 16

Every figure traced. Every opinion signed. We answer to the standard, not the client.

Caption · 12

EFFECTIVE MAY 2026 · GREEN BRAND SYSTEM

العربية · Display & Body

Ubuntu Arabic

Humanist sans-serif · Regular 400 · TrueType (TTF)

جرين — حيث تلتقي الأرقام بالحُكم.

Display · 56

جرين تجمع الأرقام في مكانٍ واحد.

H1 · 36

المحاسبة الجنائية في وضح النهار.

Body · 16

كل رقمٍ مُتتبَّع. كل رأيٍ موقَّع. نُجيب على المعيار، لا على العميل.

Pairing rules

Latin headlines in Francy at -2% letter-spacing.

Arabic headlines in Ubuntu Arabic at default tracking.

Mixed lines are forbidden — set Latin and Arabic on separate lines.

Numerals always tabular when used in tables or KPIs.

05 — Voice

Direct. Signed. Calm.

We write like a senior auditor: short sentences, owned opinions, no hedging. Confidence without volume.

We are

Plain — we explain a finding in one paragraph.
Specific — numbers and dates, not vibes.
Owned — every recommendation has a name beside it.
Quiet — we don't shout to be believed.
Bilingual — Arabic and English carry the same weight.

We are not

Soft — we don't say "moving forward" or "going forward".
Padded — we cut "in order to", "kindly", and "please find attached".
Anxious — we don't bury the headline in three opening paragraphs.
Theatrical — no exclamation marks. Ever.
Generic — we never use stock-photo English ("synergy", "leverage", "robust solutions").

06 — Pattern & Photography

The mark, scaled up. The world, scaled down.

The pinwheel becomes a wallpaper at low contrast. Photography stays black and white — green is the only chromatic element on the page.

— pattern on eerie

— pattern on paper

Pattern rules

Stroke weight: thin, monoline, consistent.
Arrows scaled up — only fragments appear in frame.
Rotated to 90° increments only.
Low contrast — never compete with foreground.
Never combine pattern with photography in the same frame.

Photography

Black & white or heavily desaturated.
Subjects: finance, urban architecture, teamwork, devices showing data.
Wide cinematic crops with negative space for overlays.
Guppie Green is the only chromatic element added.
No stock photos of handshakes, gears, or lightbulbs.

07 — Applications

Where the system lives.

Every artifact we ship — from a PDF report to a tracker dashboard — uses the same kit. Below are the canonical templates.

Senior Auditor

Arwa Alromaizan

+966 · [email protected]

Business card

85 × 55 mm · honeydew face

Letterhead

A4 · logo top-left · 24mm margins

Dashboard chrome

Header on eerie · accent on guppie

What green stands for.

Integrity

Craft

Cadence

Convergence

Four arrows. One centre.

Construction & clear space

Three colors. No drift.

Usage ratio

Francy in Latin. Ubuntu in Arabic.

Francy

Ubuntu Arabic

Pairing rules

Direct. Signed. Calm.

We are

We are not

The mark, scaled up. The world, scaled down.

Where the system lives.

Everything you need.